• Tiada Hasil Ditemukan

2.6 Underpinning Theories

2.6.2 The Contingency Theory

entrepreneurship (CE) may discover that it is simpler to innovate, revitalise, and increase their total production. In addition to this, it functions as a new knowledge resource that makes a contribution to the development of capabilities that are essential for entering new markets and attaining larger levels of growth. The implementation of corporate entrepreneurship (CE) has the ability to stimulate new business ideas, revitalise existing companies, and increase overall productivity. In addition to this, it creates a new knowledge source, which prepares the way for the building of skills that can be utilised to pursue new markets and achieve additional growth. This is a significant benefit.

on how environmental and organisational factors interact with one another. The influence that interaction has on performance is taken into account by the system approach, which is, of course, the last but not least point. In addition, a sizeable body of research in the field of contingency theory argues that improvements in organisational performance may be accomplished by the strategic alignment of important organisational components. This idea is supported by the findings of a number of studies.

In the early 1970s, eminent American psychologist and one-time President of the American Psychological Association Albert Bandura laid the groundwork for what would later become known as the contingency theory (Donaldson, L., 2001). Bandura's (1994) definition of self-efficacy states that it is an individual's belief in and ability to accept full responsibility for organising and effectively implementing plans, which eventually results in positive outcomes. Self-efficacy can be defined as an individual's ability to accept full responsibility for achieving their goals. According to the Social Cognitive Theory, the link that exists between the components of behaviour, cognition, and the surrounding environment is one that is inherently reciprocal. Bandura's cognitive theory asserts that there is a connection between an individual's behaviour and their personal traits, such as their cognitive ability or attitude toward the surrounding environment (1994). Learning on an individual level may take place in a variety of settings, including the workplace, and can take the form of imitation, observation, or modelling. They may all exert some level of influence on one another, as well as be affected by one another. In SCT, it is assumed that a person with perfect self-belief may exert some control over his emotions, thoughts, and behaviours;

consequently, the fundamental premise of the theory is that people's actions are

influenced by their ideas, beliefs, and emotions (Bandura, 1994). Other psychological theories of learning, on the other hand, assert that knowledge can only be gained by direct experience, which directly contradicts these assumptions. These theories of learning suggest that information can only be learned through direct experience.

Bandura is of the belief that individuals do not exist or live in a vacuum and that they are required to interact with both the social structures of which they are a part as well as the environment in which they find themselves, both of which have a significant impact on human behaviour. He comes to this conclusion based on his observation that people do not exist or live in a vacuum. To summarise, the SCT has a socio-psychological orientation due to the fact that its assumptions simultaneously take into consideration human and environmental factors. As a direct result of this, the SCT has garnered a great reputation among those who are interested in entrepreneurship. In addition, it seems that one's sense of self-efficacy does not change over the course of time, which suggests that the connection between an individual's sense of self-efficacy and the world around them may get stronger. In the early 1970s, eminent American psychologist and one-time President of the American Psychological Association Albert Bandura laid the groundwork for what would later become known as the contingency theory (Donaldson, L., 2001). Bandura's (1994) definition of self-efficacy states that it is an individual's belief in and ability to accept full responsibility for organising and effectively implementing plans, which eventually results in positive outcomes. Self-efficacy can be defined as an individual's ability to accept full responsibility for achieving their goals. According to the Social Cognitive Theory, the link that exists between the components of behaviour, cognition, and the surrounding environment is one that is inherently reciprocal. Bandura's cognitive theory asserts that there is a connection between an individual's behaviour and their personal traits, such

as their cognitive ability or attitude toward the surrounding environment (1994).

Learning on an individual level may take place in a variety of settings, including the workplace, and can take the form of imitation, observation, or modelling. They may all exert some level of influence on one another, as well as be affected by one another.

In SCT, it is assumed that a person with perfect self-belief may exert some control over his emotions, thoughts, and behaviours; consequently, the fundamental premise of the theory is that people's actions are influenced by their ideas, beliefs, and emotions. (Bandura, 1994). Other psychological theories of learning, on the other hand, assert that knowledge can only be gained by direct experience, which directly contradicts these assumptions. These theories of learning suggest that information can only be learned through direct experience. Bandura is of the belief that individuals do not exist or live in a vacuum and that they are required to interact with both the social structures of which they are a part as well as the environment in which they find themselves, both of which have a significant impact on human behaviour. He comes to this conclusion based on his observation that people do not exist or live in a vacuum.

To summarise, the SCT has a socio-psychological orientation due to the fact that its assumptions simultaneously take into consideration human and environmental factors.

As a direct result of this, the SCT has garnered a great reputation among those who are interested in entrepreneurship. In addition, it seems that one's sense of self-efficacy does not change over the course of time, which suggests that the connection between an individual's sense of self-efficacy and the world around them may get stronger.