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A STUDY ON THE FACTORS INFLUENCING THE USE OF MOBILE BANKING AMONG EMPLOYEES OF EUROMOBIL, GLENMARIE

ROS ASHIQIN BINTI MUHAMMED SALEH

2012251374

PREPARED FOR:

PUAN HAZALINDA HARUN PUAN AZHANA OTHMAN

BACHELOR OF BUSINESS ADMINISTRATION (HONS) FINANCE

FACULTY OF BUSINESS MANAGEMENT

UNIVERSITI TEKNOLOGI MARA

BANDARAYA MELAKA

2ND JANUARY 2015

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I

A STUDY ON THE FACTORS INFLUENCING THE USE OF MOBILE BANKING AMONG EMPLOYEES OF EUROMOBIL, GLENMARIE

ROS ASHIQIN BINTI MUHAMMED SALEH

2012251374

Submitted in Partial Fulfilment of the Requirement for the Bachelor of Business Administration (Hons) Finance

FACULTY OF BUSINESS MANAGEMENT

UNIVERSITY TEKNOLOGI MARA

KAMPUS BANDARAYA MELAKA

2ND JANUARY 2015

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II

DECLARATION OF ORIGINAL WORK

BACHELOR OF BUSINESS ADMINISTARTION (HONS) FINANCE

FACULTY OF BUSINESS MANAGEMENT

UNIVERSITI TEKNOLOGI MARA

BANDARAYA MELAKA

I, ROS ASHIQIN BINTI MUHAMMED SALEH, I/C Number: 910914145592

Hereby, declare that:

This work has not previously been accepted in substance for any degree, locally or overseas and is not being concurrently submitted for this degree or any other degrees.

This project paper is the result of my independent work and investigation, except where otherwise stated.

All verbatim extract have been distinguish by quotation marks and sources of my information have been specially acknowledgement.

Signature: Date:

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III

LETTER OF SUBMISSION

2nd January 2015

Madam Hazalinda Harun Project Advisor

Bachelor of Business Administration (Hons) Finance Universiti Teknologi Mara

Bandaraya Melaka 110 Off Jalan Hang Tuah 75300 Melaka

Dear Madam,

SUBMISSION OF PROJECT PAPER (FIN 660)

Here, I attached together the project paper entitled “A Study on the Factors Influencing the Use of Mobile Banking among Employees of Euromobil, Glenmarie” for the fulfilment required by the Faculty of Business Management, Universiti Teknologi Mara.

Thank you,

Yours sincerely,

ROS ASHIQIN BINTI MUHAMMED SALEH Matrix Number: 2012251374

Bachelor of Business Administration (Hons) Finance

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XII ABSTRACT

The aim of this study is to investigate the factors that determine the intention of using mobile banking among the employees of Euromobil, Glenmarie. Today, the advancement of mobile technologies has provided lots of opportunities and ideas for financial providers in introducing new financial innovations. This includes the use of mobile banking. However, with the help of technologies, criminal exposure arises as well. This is due to the vulnerability received from the technologies itself. Viruses that spread into these mobile devices have given an easy pass towards the hackers.

Hence, this study extends the applicability of the Technology Acceptance Model (TAM) to mobile banking that includes perceived usefulness, perceived ease of use, perceived credibility, and perceived self-efficacy as the independent variable. The reason is to identify the factors of using mobile banking regardless of the problem that is possible to occur. The study contains a sample of employees working in Euromobil, Glenmarie and 150 sets of questionnaires are distributed. The results indicate that perceived usefulness and perceived credibility are important determinants in predicting the intentions of Euromobil employees to use mobile banking. However, perceived ease of use and perceived self-efficacy provide insignificant result towards the usage of the banking services. The results of the studies also provide general guidelines to banking institutions for better arrangement of mobile banking services as their future device on banking facilities.

Keywords: Mobile banking, Technology acceptance model, Banks, Technology Adoption, Virus, Device, Banking services

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