(1)Appendix B: Product Packaging (with Social Action Labels) Figure 4.1.1 (a): L’Oréal Paris White Perfect Purifies &amp

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Appendix B: Product Packaging (with Social Action Labels)

Figure 4.1.1 (a): L’Oréal Paris White Perfect Purifies & Brightens Milky Foam (AC) (front)

Presenting Brand Name/Logo (A1)

Presenting Trademark (A3)

Presenting Brand Image (A2)

Classifying Product Series (A4) Highlighting Key

Function(s) (A7)

Describing Product Type (A5) Highlighting Key Ingredient(s) (A6)

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Figure 4.1.1 (b): L’Oréal Paris White Perfect Purifies & Brightens Milky Foam (AC) (back)

Introducing Product (A8)

Describing Functions (A9)

Promising Expected Results (A10)

Describing Texture (A11)/

Giving Instructions (A12)

Listing Ingredients (A13)

Giving Assurance (A14)

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Figure 4.1.2 (a): L’Oréal Paris White Perfect Whitening & Moisturizing Toner (AT) (front)

Presenting Brand Name/Logo (A1) Presenting Trademark

(A3)

Function(s) (A7)

Describing Product Type (A5)

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Figure 4.1.2 (b): L’Oréal Paris White Perfect Whitening & Moisturizing Toner (AT) (back)

Describing Functions (A9)

Describing Texture (A11) Giving Assurance

(A14)

Promising Expected Results (A10)

Listing Ingredients (A13)

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Figure 4.1.2 (c): L’Oréal Paris White Perfect Whitening & Moisturizing Toner (AT) (top)

Figure 4.1.3 (a): L’Oréal Paris White Perfect Fairness Control Moisturizing Watery Cream (AM1) (front)

Function(s) (A7) Presenting Brand Name/Logo (A1)

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Figure 4.1.3 (b): L’Oréal Paris White Perfect Fairness Control Moisturizing Watery Cream (AM1) (back)

Figure 4.1.3 (c): L’Oréal Paris White Perfect Fairness Control Moisturizing Watery Cream (AM1) (top)

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Figure 4.1.4 (a): L’Oréal Paris White Perfect Fairness Control Moisturizing Cream (AM2) (front)

Figure 4.1.4 (b): L’Oréal Paris White Perfect Fairness Control Moisturizing Cream (AM2) (back)

Function(s) (A7) Presenting Brand

Image (A2)

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Figure 4.1.4 (c): L’Oréal Paris White Perfect Fairness Control Moisturizing Cream (AM2) (top)

Figure 4.1.5 (a): L’Oréal Paris White Perfect Fairness Revealing Soothing Cream (AM3) (front)

Classifying Product Series (A4)

Highlighting Key Function(s) (A7)

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Figure 4.1.5 (b): L’Oréal Paris White Perfect Fairness Revealing Soothing Cream (AM3) (back)

Figure 4.1.5 (c): L’Oréal Paris White Perfect Fairness Revealing Soothing Cream (AM3) (top)

Presenting Brand Image (A2) Presenting Brand

Image (A2) Presenting Brand

Image (A2) Describing Product

Type (A5)

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Figure 4.1.6 (a): L’Oréal Men Expert White Activ Brightening Foam (BC1) (front) Presenting Brand

Image (A2)

Highlighting Key Function(s) (A7) Classifying Product

Series (A4)

Presenting Trademark

(A3)/

Highlighting Key Ingredient(s) (A6) Highlighting Key Ingredient(s) (A6)

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Figure 4.1.6 (b): L’Oréal Men Expert White Activ Brightening Foam (BC1) (back)

Describing Functions

(A9) Introducing Product (A8)

Giving Instructions

(A12) Listing Ingredients

(A13) Promising

Expected Results

(A10)

Giving Assurance

(A14)

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Figure 4.1.7 (a): L’Oréal Men Expert White Activ Bright + Oil Control White Foam (BC2) (front)

Describing Product Type

(A5)

Highlighting Key Function(s)

(A7)

Presenting Trademark (A3)/

Highlighting Key Ingredient(s) (A6)

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Figure 4.1.7 (b): L’Oréal Men Expert White Activ Bright + Oil Control White Foam (BC2) (back)

Presenting Brand Image

(A2) Introducing Product (A8)

(A9)

Giving Instructions

(A12)

Listing Ingredients

(A13)

Giving Assurance

(A14)

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Figure 4.1.8 (a): L’Oréal Men Expert White Activ Anti-Spots + Oil Control Charcoal Foam (BC3) (front).

Presenting Brand Name/Logo

(A1)

Classifying Product Series

(A4)

(A5) Highlighting Key Function(s)

(A7)

(A3)/

Highlighting Key Ingredient(s)

(A6)

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Figure 4.1.8 (b): L’Oréal Men Expert White Activ Anti-Spots + Oil Control Charcoal Foam (BC3) (back)

(A9)

Giving Instructions

(A12)

Listing Ingredients

(A13) Giving Assurance

(A14)

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Figure 4.1.9 (a): L’Oréal Men Expert White Activ Total Skin Renewer Volcano Red Foam (BC4) (front)

Presenting Brand Name/Logo

(A1)

(A4)

(A5)

(A3)/

Highlighting Key Ingredient(s) (A6)

Highlighting Key Function(s)

(A7) Presenting Brand Image

(A2)

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Figure 4.1.9 (b): L’Oréal Men Expert White Activ Total Skin Renewer Volcano Red Foam (BC4) (back)

(A9)

Giving Instructions

(A12)

Giving Assurance

(A14)

c Listing

Ingredients (A13)

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Figure 4.1.10 (a): L’Oréal Men Expert White Activ Bright + Oil Control Powered Water (BT) (front)

(A4)

(A5)

Presenting Trademark (A3)/

Highlighting Key Ingredient(s) (A6) Highlighting Key

Function(s) (A7) Presenting Brand Image

(A2)

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Figure 4.1.10 (b): L’Oréal Men Expert White Activ Bright + Oil Control Powered Water (BT) (back)

Giving Instructions

(A12) Introducing Product (A8) Introducing Product (A8)

c

Listing Ingredients

(A13) Giving Assurance

(A14) Describing

Functions (A9) Describing

Texture (A11)

(A2)

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Figure 4.1.10 (c): L’Oréal Men Expert White Activ Bright + Oil Control Powered Water (BT) (top)

(A2)

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Figure 4.1.11 (a): L’Oréal Men Expert White Activ Bright + Oil Control Moisturiser (BM1) (front)

(A4)

(A5) Presenting Brand Image

(A2)

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Figure 4.1.11 (b): L’Oréal Men Expert White Activ Bright + Oil Control Moisturiser (BM1) (back)

(A2)

Giving Instructions

(A12)

(A9)

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Figure 4.1.12 (a): L’Oréal Men Expert White Activ Power 4 Whitening Moisturiser (BM2) (front)

(A2)

Classifying Product Series (A4) Describing Product

Type (A5)

Presenting Trademark (A3)/ Highlighting Key

Ingredient(s) (A6)

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Figure 4.1.12 (b): L’Oréal Men Expert White Activ Power 4 Whitening Moisturiser (BM2) (back)

(A2)

Giving Instructions

(A12)

(A9)