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SOCIAL MEDIA AT WORKPLACE: A CASE STUDY OF EMPLOYEES' PRODUCTIVITY AT TERENGGANU FOUNDATION, TERENGGANU

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SOCIAL MEDIA AT WORKPLACE: A CASE STUDY OF EMPLOYEES' PRODUCTIVITY AT TERENGGANU FOUNDATION, TERENGGANU

SYAHIRAH HADIRAH BINTI HASHIM

BACHELOR IN OFFICE SYSTEMS MANAGEMENT (HONS) UNIVERSITI TEKNOLOGI MARA CAWANGAN PAHANG

JULY 2018

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ABSTRACT

The purpose of this paper is to investigate the relationship between the factors of social media towarps employees' productivity in Terengganu Foundation, Kuala Terengganu. A total of 108 sets of questionnaires were distributed to the employees at Terengganu Foundation by using systematic sampling. The response rate in this study was 91.6 percent. Researcher discovered that the factors of social media positively give impact to employee's productivity. Italso found that the factors of social media have a positive relationship with employee's productivity. Researcher suggests management of companies to encourage the usage of social media, create campaign and conduct training program in order to increase the awareness of using social media at the workplace. As a conclusion, this paper has revealed the importance of social media at the workplace would increase employee's productivity.

Keywords: Social media, employees productivity, intrinsic motivation, communication channel, knowledge sharing, intention to use

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TABLE OF CONTENTS

Page

ABSTRACT i

ACKNOWLEDGMENT ii

LIST OF TABLES iii

LIST OF FIGURES iv

CHAPTERl INTRODUCTION

Background of the Study... 1 Statement of the Problem... 3 Research Objectives... 6

Research Questions... 6

Research Hypotheses... 7

Significance of the Study ;... 7

Limitations of the Study... 8

Definitions of Terms , .. . .. .. 9

CHAPTER 2

LITERATURE REVIEW

Introduction... 11

Theoretical Framework 22

Conceptual Framework 24

CHAPTER 3 METHODOLOGY

Research Design 26

Sampling Frame 27

Population 27

Sampling Technique 27

Sample Size 28

Unit of Analysis 28

Data Collection Procedures 28

Instruments 29

Reliability of the Instruments... 30

Validity of the Instruments 32

Data analysis 32

CHAPTER 4

FINDINGS AND DISCUSSIONS

Survey Return Rate ;. 35

Demographic Profile... 36

Statistic Analysis 47

Analysis of Finding 47

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Descriptive Statistics 47

Correlation Analysis 50

Summary of Hypotheses Result 56

CHAPTER 5

CONCLUSIONS AND RECOMMENDAnONS

Conclusions 57

Recommendations 65

Recommendations for Future Research 66

REFERENCES 68

APPENDICES

AppendixA .

Appendix B .

Appendix C .

AppendixD .

Appendix E .

Appendix F .

Appendix G ; .

Appendix H .

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LIST OF TABLES

Table

3.2 Rules of Thumb 29

3.3 Reliability Statistic... 30

4.1 Survey Return Rate 34

4.2 Gender. .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . 35 4.3 Ages... 36 4.4 Marital Status... 37

4.5 Highest Education Level 38

4.6 Department. .. ... ... ... ... ... ... ... ... ... .. . ... 39

4.7 Member of Social Media " ,. ... ... 40

4.8 Types of Social Media Use 41

4.9 Durations of Social Media Use 42

4.10 Types of Device Use 43

4.11 Times Spend on Social Media... .. . ... ... ... .. ... . 44

4.12 Functions of Social Media .45

4.13 Rules of Best Principle 46

4.14 Summary of Descriptive Statistics Analysis 47

4.15 Summary of Descriptive Statistics Analysis 48

4.16 Table Pearson Correlation Coefficient Value 49

4.17 Correlation Table for Factors of Social Media and Employees Productivity... 50 4.18 Correlation Table for Intrinsic Motivation and Employees Productivity... .. 51 4.19 Correlation Table for Communication Channel and Employees Productivity 52 4.20 Correlation Table for Knowledge Sharing and Employees Productivity 53 4.21 Correlation Table for Intention to Use and Employees Productivity 54

4.22 Hypotheses Results 55

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