THE BENEFITS OF MYFREEVIEW DIGITAL TV (1/4)

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21 November 2019

THE JOURNEY TOWARDS DIGITAL SWITCHOVER

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2 Digital TV brings a host of benefits to the stakeholders

Siaran TV Digital myFreeview offers various benefits

Rakyat

More choice

of contents

Sharper and clearer images

at a higher resolution

Electronic Programming

Guide (EPG)

Participation in the content and

creative industries

Increase quality of life

Access to interactive TV services

More jobs creation and

business opportunities

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Obsolete analogue TV equipment and

spare parts

Launch more TV channels

New applications services offer

Nationwide audience reach

Opportunity to generate more source

of income

No investment into transmission

network

Infrastructure sharing

Lower access fees

Enhanced creativity in digital technology

Transformation and growth of the FTA broadcasting industry TV

Broadcasters

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Installation service provision for after sales service

More than 1000 Integrated Digital TV (iDTV) models

Increase sales for UHF aerials and decoders

Increase retail and online sales

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Stimulate economy activities in electronics industry

Manufacturers / Retailers

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Digital Dividend

Increased spectrum efficiency

New and more jobs creation

Narrowing digital divide

between urbanised and

remote areas Stimulate

manufacture and logistic

industries

Launch new services Offer more

content choices to the

Rakyat

Government to facilitate the transition

Kerajaan

The Government has developed regulatory framework which is beneficial to all key stakeholders

*Penutupan siaran analog atau Analogue Switch Off 8

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• Huge capital investment to deploy Digital TV infrastructure

• Competitive broadcasting landscape with the advent of pay TV and internet TV services

• No business case

• Licensing regime

ISSUES AND CHALLENGES

TV

BROADCASTERS

Rakyat

• Cost of Set Top Box /iDTV

• Will there be Government subsidy?

• Appealing content

• The need to migrate

Government

• Implementation model?

• Whether free decoders or subsidy on Set Top Box should be provided

• Broadcast industry landscape

• Spectrum plans/re-farming

• Appeasing the Rakyat

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7 Band I - 47MHz to 68MHz (Channels No 2-4)

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CH5 CH6 CH7 CH8 CH9 CH10 CH11 CH12

174 181 188 195 202 209 216 223 230

470 478 486 494 502 510 518 526 534

CH29 CH30 542 550

CH31 CH32 CH33 CH34 550 558 566 574 582

582 590 598 606 614 622 630 638 646

CH43 CH44 654 662

CH45 CH46 CH47 CH48 662 670 678 686 694

CH49 CH50 CH51 CH52 702 710 718 726

CH53 CH54 734 742

CH55 CH56 CH57 CH58 742 750 758 766 774

CH59 CH60 CH61 782 790 798

Band III (VHF)

Band IV (UHF)

Band V (UHF)

Band II - 85 MHz to 108MHz (Sound Broadcast)

ANALOGUE TV USES HUGE AMOUNT OF SPECTRUM

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Consultant appointed to deliver the Master Plan for National

Broadcasting Digitalisation

Cabinet agreed on RTM’s DTT trial in Klang Valley and ASO to be

implemented by 2015

RTM DTT trial commenced in Klang Valley 3000

users were involved

• RTM DTT trial ended

• MCMC published spectrum plan (SRSP 521)

2002 2005 2006 2007 2008 2010 2012/13 2014

Engagement with industry players on:

> Implementation model

> Digital TV Standard

> Set Top Box specification

The Cabinet agreed:

> DTT shall be implemented by private sector

> KKMM shall issue RFP to attain the best proposal

•Digital TV standard and STB specification were adopted

•MCMC issued tender to select the DTT Infrastructure Provider

• MCMC conducted 2 phases of

evaluation

•Puncak Semangat Sdn Bhd (PSSB) was appointed as the Common Integrated Infrastructure Provider (CIIP)

• PSSB transferred its rights and obligations to MYTV Broadcasting Sdn Bhd (MYTV)

DEVELOPMENT OF FRAMEWORK AND POLICY

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DTT Licensing environment under the CMA 1998

Multi content and applications service providers supported by a single national common integrated DTT platform provider. This common integrated provider will be licensed by SKMM under the NSP and NFP Individual license

NFP–Network Facilities Provider NSP- Network Services Provider

ASP- Applications Services Provider CASP- Content Applications Services Provider

PSTN/Internet/Cellular

CASP-A CASP-B

n 3 2 1 Multiplexer

NSP

NFP ASP-A

ASP-B

User terminals

DTT ecosystem

MCMC ESTABLISHES DTT LICENSING FRAMEWORK

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“

Common Integrated Infrastructure Provider

Pemberi Aplikasi dan Aplikasi

Pemberi Aplikasi dan

Aplikasi Content/

Applications Providers

Provides applications

content and to users

Provides access

“Multiplexer”to aggregateto

content

“Provides network transmitters of throughout the

country”

User owned Set Top Boxes

or

Integrated Digital TV Receiver

Interactive return channel provided through PSTN or cellular or broadband

Network Service Provider

Network Facility Provider

A CIIP is a wholesale provider of transmission bandwidth for TV distribution or carriage

COMMON INTEGRATED INFRASTRUCTURE PROVIDER (CIIP)

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SPECTRUM PLAN TO OPTIMISE SPECTRUM USAGE

174 181 188 195 202 209 216 223 230 MHz

CH21 CH22 CH23 CH24 CH25 CH26 CH27 CH28 470 478 486 494 502 510 518 526 534

CH29 CH30

542 550 MHz

CH31 CH32 CH33 CH34 550 558 566 574 582

CH35 CH36 CH37 CH38 CH39 CH40 CH41 CH42 582 590 598 606 614 622 630 638 646

CH43 CH44

654 662 MHz

CH45 CH46 CH47 CH48 662 670 678 686 694

CH49 CH50 CH51 CH52 702 710 718 726

CH53 CH54

734 742 MHz

CH55 CH56 CH57 CH58 742 750 758 766 774

CH59 CH60 CH61

782 790 798 MHz

Band III (VHF)

Band IV (UHF)

Band V (UHF)

Band I

(VHF)

^CH2 ^CH3 ^CH4

47 54 61 68 MHz

(Analogue) (Digital)

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DIGITAL TV IS AVAILABLE TO 98% POPULATION COVERAGE TODAY TODAY

▪ MYTV has completed the roll out of 44 Digital Terrestrial Television (“DTT”) transmitters nationwide

complemented by the Direct-to-Home (“DTH”) broadcasting service to offer up to 98% populated coverage by 31 March 2019

9 DTT DTH

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FREE DECODER PROVISION TO THE B40 GROUP

DAERAH PERUNTUKAN DEKODER DTT

DEKODER YANG BERJAYA DISERAHKAN

DEKODER YANG DIKEMBALIKAN

PERUNTUKAN DEKODERDTH

STATUS PEMASANGAN

SELESAI DIPASANG

DALAM USAHA PEMASANGAN

KELANTAN 181,557 142,987 24,421 14,149 11,200 2,949

PAHANG 98,261 56,257 11,485 30,519 26,221 4,298

TERENGGANU 92,290 81,966 10,324 0 0 0

JOHOR 195,329 157,539 37,790 0 0 0

NEGERI SEMBILAN 70,462 25,111 8,825 36,526 29,259 7,267

MELAKA 55,504 43,334 12,170 0 0 0

KEDAH 178,787 116,265 15,246 47,276 42,561 4,715

PERAK 207,637 157,621 39,601 10,415 9,331 1,084

PERLIS 25,465 3,182 696 21,587 15,239 6,348

PULAU PINANG 103,595 73,566 19,978 10,051 8,729 1,322

SELANGOR 220,689 153,554 59,277 7,858 7,067 791

SABAH 228,767 67,666 49,928 111,173 82,086 29,087

SARAWAK 260,586 132,871 72,883 54,832 42,505 12,327

W.P.KUALA

LUMPUR 75,995 52,469 23,526 0 0 0

W.P. LABUAN 4,395 0 0 4,395 2,608 1,787

W.P. PUTRAJAYA 681 345 336 0 0 0

JUMLAH 2,000,000 1,264,733 386,486 348,781 276,806 71,975

MYTV has delivered 1.7 million decoders out of 2 million allocation, to B40 group nationwide

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1) ASO TVC - 30-sec 2) News Special Report 3) TV Crawler

4) Host Mention PSA and Paid

TVC

PSA (free) by

Broadcasters 1) Infographics Video 2) Jihan Muse Video

Digital Media

Print (Newspaper)

Radio Commercial

Online Channel, Social Media &

Community Sharing via Mobile Apps

TV Talk shows (Interview)

Call for Action: Digital TV is here!

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Phase 1 May 2019

‘On-line’ and ‘on-air’ campaigns on multimedia platforms

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EDUCATION AND AWARNESS CAMPAIGNS (1/2)

Print and On-line

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Awareness Poster (1 sided A2)

Educational Flyer (2 sided A4)

Phase 2 Jun 2019

MESEJ DENGAN TARIKH ASO

Additional ‘On-ground’ engagement and Multimedia Platforms

Call for Action!

Switchover to Digital TV or you will lose your TV viewing

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Analogue Switch Off dates were

relayed to

the public

EDUCATION AND AWARNESS CAMPAIGNS (2/2)

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Grand Bazar Ramadan Raya Bukit Jalil 18 May - 31 May

Karnival Jom Heboh Johor Bahru

26 - 27 July

Rumah Terbuka Parlimen Langkawi

29 June

Majlis Raya JPAM Langkawi

3 July

Kembara Digital Malaysia Ipoh

27 - 28 July

Kembara Jalur Gemilang (Sabah)

20 –28 August

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ON-GROUND CAMPAIGN BY MYTV

Distribution of posters and flyers nationwide Promotion of myFreeview and ASO through various activities/events

Pusat Maklumat Rakyat (PMR)

▪ Flyers distribution

▪ Pensonic E-vouchers give away

▪ Return to Sender (RTS) Claimant Form

▪ Complaint Form Deployment of Roving Truck

Pameran Caring Bridge Melaka

3 - 4 August

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NO KICK OFF DATE VENUE STATE 1 25/7/2019 Grand Darul Makmur Hotel Pahang

2 2/8/2019 MCMC Old Building Central

3 7/8/2019 Dewan Gerakan Johor

4 8/8/2019 Grand Margherita Hotel, Kuching Sarawak 5 9/8/2019 Hilton Hotel, Kota Kinabalu Sabah

6 13/8/2019 TBC Kelantan

7 15/8/2019 TBC Terengganu

8 15/8/2019 Seri Negeri, Ayer Keroh Melaka

9 15/08/2019 Auditorium RTM Ipoh Perak

10 20/08/2019 SUK Pulau Pinang

11 21/08/2019 Auditorium RTM Alor Setar Kedah

12 22/08/2019 Dewan Warisan Perlis

ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (1/5)

Engagement with State Governments and Agencies

9 Aug 2019, Hilton Hotel Kota Kinabalu, Sabah

8 Aug 2019,

Grand Margherita Hotel, Kuching, Sarawak

7 Aug 2019, Dewan Gerakan Johor

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Promotion On Social Media And Webpage

ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (2/5)

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Promotion On Social Media And Webpage

ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (3/5)

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Pusat Internet And Pusat Maklumat Rakyat

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Engagement With Local Communities

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MESSAGES ON SET TOP BOX AVAILABILITY

▪ Available at electrical shops and on-line platforms nationwide, more information at www.myfreeview.tv or contanct 1800 18 1088

▪ Permohonan dekoder myFreeview percuma boleh dihantar melalui emel digitalTV@mcmc.gov.my

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LAUNCH OF DIGITAL SWITCHOVER NATIONWIDE

• Following the successful pilot switchover in Pulau Langkawi, YB Minister KKMM has announced the Nationwide switchover dates on 6 Aug 2019

• By 31 October 2019, Malaysia has fully switched to digital TV service

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SUMMARY

The success factors and key enablers for a successful digital switchover entail:

Facilitative regulatory approach and framework in consideration of industry challenges

Collaboration amongst Government and key stakeholders

Commitment, dedication and teamwork

Understanding the plight of the Rakyat

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THANK YOU

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t www.myfreeview.tv